Why Ethenta
Ethenta was created to move enterprises beyond AI experiments and tool sprawl. Our founding principle is simple: AI only delivers value when it is embedded into the fabric of the business — aligned to strategy, designed with clarity, and grounded in commercial reality. Ethenta exists to give leaders the vision, frameworks, and confidence to make AI work at scale.
Founded by Andrew Hall, MD, CCO for international entprises and Board Advisor to AI startup firms, with leadership experience across the US, UK, Europe, and Asia.
Our Framework: The 5Ds
This structured approach guides organisations to harness AI thoughtfully and effectively. By clarifying outcomes, leveraging existing successes, envisioning transformative possibilities, crafting seamless workflows, and delivering scalable results, the 5Ds framework ensures sustainable innovation and business impact.
Why It Matters
Organisations that combine human and digital capabilities now will be ready for what's next. Those that don't risk building rigid, short-lived solutions.
The question isn't if you can use AI today. It's whether you're building a foundation that can evolve.
